Athena
Creative AI for CPG content.
Creative AI for Compelling Product Imagery
Athena AI leverages advanced generative AI to automatically create on-brand, high-quality marketing images for consumer packaged goods and retail. By transforming SKU data and brand guidelines—such as color palettes, typography, and callout styles—it generates compelling hero shots, lifestyle visuals, and benefit-driven assets optimized for digital shelves, eCommerce platforms, and retail syndication, ensuring compliance with major retail standards.
Architecture
Athena AI is an AI-powered intelligent content platform that combines generative AI, brand guidelines, and automated design workflows to transform retail marketing. By leveraging SKU data, structured metadata, and category-specific branding rules, it provides real-time generation of hero shots, lifestyle imagery, and benefit-driven visuals, helping brands accelerate content creation and maintain on-brand consistency. The system enhances efficiency, reduces manual effort, and supports compliance with tools for prompt generation, automated asset production, and retail-ready optimization. With features like studio editing, bulk publishing, and secure cloud management, Athena AI empowers marketers with scalable creativity, streamlined operations, and impactful engagement.
Key features
Input & Data Processing
  • Bulk product data upload via CSV (SKUs, descriptions, attributes)
  • Automated parsing and classification into product categories
  • Structured metadata extraction for SKU-level asset generation

Design Intelligence
  • Proprietary AI prompt generation based on product type and use case
  • Integration of branding rules (color, typography, callouts, hierarchy)
  • AI-optimized templates ensuring on-brand, guideline-safe imagery

AI Image Generation
  • Multiple image outputs per SKU: hero shots, lifestyle scenes, benefit visuals
  • Automated style consistency with brand aesthetic matching
  • Optimized resolution and sizing for digital shelf readiness

Studio Editing & Review
  • Intuitive editor to modify text, colors, and layouts with precision
  • Collaborative workflows to preview, approve, or request rework
  • Batch processing for entire video libraries

Export & Integration
  • Retail-compliant image formats for eCommerce platforms
  • Batch downloads or direct publishing into retail environments

Be an early Athena adopter. Join Beta.
Sourcebits.ai is offering Athena to select enterprise partners in 2026 through a free 3-month co-build program.
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