Top 5 Mobile Trends In Retail

Brick-and-mortar retailers face increasing pressures from online competitors that are just a click away for their customers. How can retailers leverage the growing use of mobile devices (156 million in the U.S. and growing 24% annually) to thrive in the rapidly shifting consumer landscape?

While some mobile apps may compete with in-store sales, there’s a tremendous opportunity to leverage mobile devices to augment in-store shopping. Many innovative retailers are enhancing their shopping experience — and the overall brand dynamic for consumers — with apps that add value through various features.