Mobile has dramatically changed how consumers shop, interact and even date. So, rather than developing another “meat-market” dating app, Spoonjuice decided to put personality first and build a unique dating app. The company tapped my company, Sourcebits, a mobile development company based in San Francisco, to finalize the app concept and design and develop the first version. The result – Twine - launched in July 2013. After signing in with Facebook, an algorithm matches people by proximity and interests. Users get a limited number of matches per session and only see a blurry profile picture when they begin chatting. They can request a photo reveal, but the app emphasizes exploring personalities before judging pictures.