Google Acquires Finnish Startup to Address Smartphone Fragmentation

Google has had a particular issue around this in its Android products, wrote Elliotte Bowerman, vice president of marketing at software firm Sourcebits, in a recent blog post on LinkedIn.

"Mobile devices change rapidly and vary wildly, but that can appeal to people looking for a specific set of hardware features," Bowerman added. "With the endless parade of hardware choices, Android’s fragmentation is both a blessing and a curse for developers." "With the endless parade of hardware choices, Android’s fragmentation is both a blessing and a curse for developers."