Executive Overview: The CIO’s Mobile Engagement Playbook

CIOs have a deep responsibility to lead their company's journey to a world where billions of customers, partners, and employees wield touchscreen mobile devices. CIOs will need to expand their influence and investments to encompass major portions of their company's customer and partner mobile projects as well as expand the business apps available to employees on smartphones and tablets. Forrester has created the CIO's Mobile Engagement playbook, a step-by-step guide to discover, plan, act on, and manage a mobile strategy that spans every part of the organization. This report introduces Forrester's CIO's Mobile Engagement playbook and its constituent parts.