Sourcebits Interviewed in Forrester Research on “Why Your Company Needs a Mobile Organization”

Sourcebits was interviewed recently for a Forrester research report, “Your Company Needs a Mobile Organization.”

According to Ted Schadler, the lead analyst on the report, “Mobile touches every part of your business. Customers crave apps to access your core services. Employees keep work moving forward from any location — meeting room, kitchen table, or soccer field. Partners carry your product catalog and rich media product descriptions into customer meetings and then follow up to close the deal before pulling out of the parking lot. To marshal your skills and resources while keeping an eye on the user experience and a firm grip on the security model and brand experience, you need a mobile organization.”

Schadler outlines the reasons that companies can no longer afford to develop mobile applications in departmental silos, and without a strategic mobile vision, and offers best practices on how to approach enterprise mobility. The report includes a case study on IHG and the approach they’re taking in building mobile projects.

For companies that don’t have their own internal mobile organizations, working with a third-party mobile application services provider can allow you to take advantage of the processes, structure, and experience of an in-house team without the commitment of time and resources needed to build one.