Do the RIGHT Mobile Math

At Miami’s CDM Mobile Summit last month, Gary Rogers, our Vice President of Sales, and Piotr Gajos, our Chief Innovation Officer, shared the importance of investing in design when creating mobile apps in their “Stop Doing the WRONG Mobile Math” presentation. While design has been a focus in consumer apps, it is equally important for enterprise apps – employees are expecting the ease of a consumer UX at work, not just at home. You can check out a quick video overview here:

Design shouldn’t be an afterthought, it’s a crucial building block of your app that will influence every element of its success. Making the decision to invest in quality design from the start leads to:

1. Wider audiences – software reaches mobile-first markets — people who don’t have access or don’t want to use desktop computers

2. Brand awareness – mobile improves and builds upon brand image

3. Perpetual connectivity – mobile allows people to be connected and accessible anywhere, anytime

So what does all of this ultimately add up to? As it turns out, designing FOR your target demographic leads to more engaged users – and engaged users = the RIGHT ROI.

Quality mobile design will increase ROI through the improvement of user engagement and the reduction of cost per engaged user

But the benefits of putting quality design first don’t stop with happier, more engaged users. It can also change everything about your app and process – for the better. With a solid design foundation, your app’s version 2 (or 3, or 4) goes from a long and expensive overhaul to a quicker and easier update. Additionally, customer support costs are reduced, user training is simplified, and user adoption can be less expensive and more organic.

With over 600 mobile, web, and cloud solutions, and outstanding successes like Intel , Hallmark, and Mobeam, we’ve more than proven the Sourcebits design-first approach works. Want to see how it can work for you?

Piotr Gajos, Chief Innovation Officer

Piotr is Sourcebits Chief Innovation Officer. A 2006 Apple Design Award winner, Piotr draws much of his inspiration from film and music, and focuses on leading our Innovation Strategy Workshops, generating new ideas for Sourcebits, and consulting on projects.