iOS vs. Android: A Battle Series

In the fast-paced battleground that is today’s mobile landscape, iOS and Android constantly compete on two main fronts: for consumers buying devices – and for developers making apps. It’s a symbiotic relationship – cool apps attract customers, while audience size and behavior attracts developers to make cool apps.

If you have the budget to build native apps on both platforms, we recommend you do so to reach the largest audience of users. (Or build a device-agnostic responsive web app if that fits your user experience requirements – for more on this, read our post on Native vs. Web apps.) But many of our clients want to try their app idea in one market before they invest in building for the other. So which is the right first step – an Android app or an iOS app?

Around the world Google and Apple both have their (very vocal) supporters – and that’s equally true here at Sourcebits. Both platforms have their benefits, and their limitations – and we’re asked about them often. So we’re kicking off a new blog series covering the debate amongst our team and in the industry. We’ve gathered expert insights from our design, development, and marketing teams.

Our goal: evaluate the pros and cons of iOS and Android. The winner: you, our readers, as we fire off information and questions for you to consider. At times it may get heated, but we’ll always keep it civil.

In this series we’ll evaluate the competitive app landscape of each platform, different monetization methods and opportunities, the rules and regulations for the iOS App Store vs. Google Play, and more. If you have a question about platforms, or an aspect you want us to cover, please email marketing@sourcebits.com, post a comment, or get in touch with us on Twitter, LinkedIn, Facebook or Google+ .

In Thursday’s post, we’ll cover big-picture data comparing iOS and Android stats.

Piotr Gajos, Chief Innovation Officer

Piotr is Sourcebits Chief Innovation Officer. A 2006 Apple Design Award winner, Piotr draws much of his inspiration from film and music, and focuses on leading our Innovation Strategy Workshops, generating new ideas for Sourcebits, and consulting on projects.