The Future of Wearables: Are We Dating Our Devices?

wearables and dating our devices

Episode 13 in The Future of Wearables podcast features Fatemah Khatibloo, Analyst at Forrester Research & Small Data Evangelist. Listen to the interview to hear her thoughts on device interoperability (including what Khatibloo calls the “God Box Problem”) and our deep emotional connection to devices like smartphones and wearables. She shares her take on the biggest innovations in wearable tech and it’s got something to do with “embeddables” and “ingestibles.” Are we “dating” our devices?

Speaking of dating … read on for a Sourcebits case study about building two personality-first dating apps.

Listen to Episode 13

The Sourcebits Take: Disrupting the Dating Scene with Mobile Apps

Screen Shot 2015-08-11 at 9.52.23 AM
Can a dating app help people meet better matches? That’s the question Spoonjuice asked Sourcebits in 2013. Our answer: Twine and Twine Canvas – 2 dating app experiments designed to turn the industry on its head and put personality before appearance.

Spoonjuice launched Twine – the first intellectual flirting app – for iOS and Android in July 2013. At the time, users had reached a saturation point from all the shallow, “hot or not” mobile apps. Simply put, our client sought to create the “anti-Tinder” dating app. They wanted an app that facilitated a personality-focused connection – and it resonated with a lot of users.

Sourcebits learned a lot while working on the mobile design and app development for Twine and Twine Canvas – two experimental apps that went above and beyond the typical mobile dating experience.

  • Visual Design: How do you make an application visual and interesting without profile photos? That was a big part of the experiment. Users wanted an experience beyond the typical meat market dating app, but they were accustomed to seeing face photos of potential matches.
  • User Engagement: How do you inspire users to return to the app without annoying them? We took a fun twist on notifications – they were written as haikus and limericks.
  • User Acquisition: There’s always a constant need to acquire more users, and it can be very expensive. We learned that for user acquisition to be successful in a dating app, it needed to be geo-targeted to build a local critical mass (i.e. within a 50-mile radius of the user).
  • App Monetization: This was (pun intended) the million-dollar question – how do you provide a user experience that people would pay for within a dating app? Spoonjuice ended the experiment before they could find out.

Read our in-depth mobile design and app development case study and go behind the scenes on the mobile design and app development of Twine and Twin Canvas – 2 trailblazing dating apps.

View The Case Study

LET’S TALK APPS

We love working with clients that seek our mobile design and app development services – and they’ve asked us to create awesome apps for the wearable tech market. A great example of a recent project: Vuzix and their enterprise smart glasses.

If you’re thinking about entering the wearable tech market or have an existing app that you’d like to reimagine for the Apple Watch, smart glasses or other devices – you’ve come to the right place.

TALK TO US

Sourcebits is sponsoring The Future of Wearables podcast – sign up to get a weekly email with the latest episode. Each week, host Heather Schlegel interviews mobile industry thought leaders and wearable makers.

Piotr Gajos, Chief Innovation Officer

Piotr is Sourcebits Chief Innovation Officer. A 2006 Apple Design Award winner, Piotr draws much of his inspiration from film and music, and focuses on leading our Innovation Strategy Workshops, generating new ideas for Sourcebits, and consulting on projects.