An App on 100 Million+ Devices: The Beep’nGo Case Study

Mobeam's mobile shopping app.

Mobeam created a breakthrough technology that digitizes barcodes for mobile devices so they could be read by any retail scanner in the world. It had the potential to completely transform mobile-supported shopping on a global scale. Plans were made, and deals were in the works – but in November 2012 they hit a major roadblock. Mobeam needed to create a market-ready app with their patented technology packaged inside a sleek, stunning, easy-to-use interface. And they had just one month to get it made in time for a major business deal. That’s when they turned to Sourcebits.

Today, we’re proud to share our newest case study (read it here) and show you how the Sourcebits team turned Mobeam’s idea into a breakout mobile success. We’ve worked with the company for almost a year, creating two apps and managing dozens of product updates.

The Beep’nGo app:

1. Received more than 2 million downloads in the first two weeks after launch

2. On Oct. 15, Mobeam here announced the app has 5 million downloads

3. Is the #1 ranking shopping app in Google Play (after implementing our ASO recommendations)

4. Embedded in more than 100 million devices (including Samsung Galaxy S5)

5. Has been covered by Tech Crunch, Engadget, Venture Beat, CNBC, the Wall Street Journal, and more

How did we do it? Sourcebits provided the following services:

1. UX and UI Design – Our talented designers created a gorgeous, responsive user experience that’s powerfully simple, and used by millions of shoppers.

2. Development – We built a convenient interface that integrates Mobeam’s patented technology, available on Google Play and embedded in Samsung Galaxy S4, S5 and the Note 3 devices (with more deals in the works).

3. ASO – Sourcebits provided recommendations to revise their app title, description and keywords to improve Google Play rankings, which helped bring the app to the top of search results. (To learn more about ASO, download our free eBook.)

4. 360-Degree Lifecycle Management – From ongoing bug fixes and customer support, to adding new features and optimizing the design, Sourcebits continues evolving the app.

Beep'nGo's mobile shopping app interface.

Sourcebits is an award-winning mobile industry leader. Our team of 150+ mobile masters has produced more than 600 innovative, high-quality apps – including more than 30 chart-topping consumer apps. Mobeam is one of most successful startup clients, and we couldn’t be more proud of our long-term partnership to continue designing and developing Beep’nGo.

Piotr Gajos, Chief Innovation Officer

Piotr is Sourcebits Chief Innovation Officer. A 2006 Apple Design Award winner, Piotr draws much of his inspiration from film and music, and focuses on leading our Innovation Strategy Workshops, generating new ideas for Sourcebits, and consulting on projects.