Case Study: Revolutionizing the Mobile Shopping Experience
At Sourcebits, we’ve worked w ...
Piotr Gajos is an Apple Design Award winner, and heads Sourcebits’ global design team. Piotr shares his thoughts on the role of design in mobility in a new enterprise mobile design white paper we recently released in the Resources section here on the Sourcebits site. Here’s a quick sample:
Q. What does “brilliant” design mean in the context of mobile product creation?
A. Well, first, let’s make a distinction between UI and UX because these are often mixed together. We, as designers, don’t create user experiences. We create user interfaces which then fulfill a user’s requirements and result in an optimal user experience.
A brilliant user experience is a situation where the user is completely happy with the product. The product does its job, doesn’t get in the way, serves the purpose, and doesn’t slow the user down. In the context of mobile product creation, UX needs to be executed with special attention to details to factors such as intuitiveness and continuity of data. Designing for the mobile experience is dictated by hardware, usage context, and the target market–whether that market is consumers, or enterprise users.
5 Core Principles to Bring Brilliance to Your Application
1. Understand Your Target Market, And Don’t Design for Anyone Else.
2. Make Your App Simple and Intuitive–Even if That Means Losing Features.
3. Strive to Deliver Seamless Continuity From One Platform to the Next.
4. Be Consistent. Create an experience That Delivers a Consistent Image of Your Brand Across Different Platforms and Products.
5. Marry Consumer and Enterprise Approaches with a Product-Focused Mindset and an Enterprise-Focused Attention to Detail.
Piotr Gajos is an Apple Design Award winner, and a Managing Partner at Sourcebits.