Case Study: Revolutionizing the Mobile Shopping Experience
At Sourcebits, we’ve worked w ...
We’ve recently written about the upcoming iOS 8 changes to support video App Previews, implement Vertical Scrolling and modify Spotlight Search. But there are 3 more App Store updates coming this fall that will have a significant impact on App Store Optimization.
2. Explore Tab
3. Editor’s Choice
Currently when users browse the App Store in iOS 7, they only see one screenshot. This has made the first screenshot a critical marketing tool for developers. But with iOS 8 Apple’s adjusting the view to display the first two screenshots for an app. See the example below from Tim Cook’s WWDC 2014 keynote.
Even with the iOS 8 addition of publishing an optional video App Preview, screenshots will remain critical. App publishers will have to focus on making the top two screenshots their strongest visuals, and clearly display the core functions of the app.
The current “Near Me” tab on the App Store in iOS 7 will be replaced by an “Explore” tab with the upcoming iOS 8 release. “Explore” will help users quickly browse app categories by combining curated app collections as well as using more specific filters for sub-categories. There will also be a new “Editor’s Choice” option in the search results for apps chosen specially by the editors.
As the Next Web points out, these “Editor’s Choice” apps are highlighted for their excellent quality and/or value, with the goal of streamlining and improving the searcher’s user experience on the App Store.
With the new “Explore” tab, choosing the right category becomes more important to your app’s discoverability. Having your app listed in the right app category – and sub-category (like basketball in the above example) will make it much easier for users to find your app.
If you have questions about these upcoming features and how they will affect your app’s ASO, we’re happy to help. And if you want to know more about the science and art behind ASO, download our 70+ page e-book.