App Store Optimization Guide

Every app developer wants a sure-fire marketing strategy which gets more organic user downloads – on a modest budget. Our 70+ page App Store Opt

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6 analytics for mobile apps

6 Analytics Your App Needs

Creating a mobile app analytics program can seem intimidating, but you know you can’t overlook analytics. Our whitepaper solves your dilemma, breaki

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Do The Right Mobile Math

Investing in quality design from the start equals higher user engagement – which is the king of ROI. Great design also simplifies future updates

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"Slide Show" Resources

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social mobile analytics cloud
The SMAC Future: Social, Mobile, Analytics, & Cloud

With smartphone penetration on a global rise and people spending more time looking at screens, in this slideshow we take a closer look at the ubiquity of social, mobile, analytics, and cloud computing as they emerge as powerful forces, not only in our daily lives, but also our economy.

02-19-15 Slide Show
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mobile industry predictions
Our Team’s 2015 Mobile Predictions

What will 2015 look like for mobile? We rang in the new year by asking some of our team members - one each from engineering, design, marketing, and innovation departments - to share their industry predictions.

02-17-15 Slide Show
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12 steps to data-driven mobile app development
12 Steps to Data-Driven Mobile App Development

A gut instinct or killer idea often inspires the creation of a mobile app. But once you have a beta, it’s time to use data to refine your product. With today’s abundance of mobile app analytics providers, there’s no reason to guess at what’s making your business succeed when you can know.

02-15-15 Slide Show
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how to find a great mobile app development partner
How to Find a Great App Development Partner

Our Vice President of Marketing explains the criteria for picking the best app development partner for your business. Do you want NINJAS, ready to battle for your success, or ZOMBIES, who do only what you tell them? Read on.

02-14-15 Slide Show
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native mobile apps vs web apps
Native Apps vs. Responsive Web: Which Will Win?

When deciding whether to go with a responsive website or a native app, it's worth noting your mobile presence depends on many factors, such as the speed to deploy, the cost, current smartphone features, breadth of marketing, the platforms and devices used, the app stores, and more.

02-14-15 Slide Show
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the new data driven model
Refining Success: The New Data-Driven Model

This presentation focuses on what it means to be a data-driven company through refining mobile app success, as well as providing a detailed analysis of mobile analytics providers.

02-14-15 Slide Show
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