Elliotte Bowerman Joins Global Design Company Focused on Mobile Strategy, Design and Application Development
Sourcebits, a global design company delivering strategic mobile innovation and application development, today announced the appointment of Elliotte Bowerman as Vice President of Marketing and PR. She will be responsible for branding, multi-channel integrated marketing communications and media relations for Sourcebits and its growing suite of products.
Bowerman most recently served as Director of Public Relations at Leap Motion, bringing the innovative 3-D motion control technology startup out of stealth in 2012 and through its successful global launch this summer. Her work launching Leap Motion was recently recognized by the PR Week Awards as a finalist for Technology Campaign of the Year. Bowerman managed the strategic media campaign that established Leap Motion as an industry leader, generating more than 10,000 pieces of coverage around the world to drive sales. She also oversaw Leap Motion’s external communications, growing all social media channels and leading the creation and editorial direction of a weekly customer newsletter and corporate blog.
“Elliotte’s world-class experience building technology brands, launching disruptive startups and managing communications adds strategic marketing leadership to Sourcebits as we expand and evolve our business,” said Rohit Singal, founder and CEO of Sourcebits. “As a senior executive at Sourcebits, Elliotte will play a vital role in our company’s growth into new markets.”
In addition to directing core marketing for Sourcebits, Bowerman also provides market insights and launch strategies for partners within the Product Studios division of Sourcebits. Through a one-day innovation strategy workshop with company leaders, Sourcebits goes through a friction-ideation-clarification process to develop disruptive business concepts. Companies can then partner with Sourcebits to build the new product and bring it to market.
“For businesses to grow and thrive, a strong mobile strategy has become critical to success. Sourcebits combines innovative ideas, beautiful designs and talented engineers to deliver chart-topping applications that support business goals,” said Bowerman. “I’m excited to join such a talented, dynamic team to help build a company that offers disruptive mobile strategies for Fortune 1000 companies and startups.”
Bowerman previously served as an Account Manager at Atomic PR, leading media efforts for more than a dozen technology companies, including Sony Electronics, Jobvite and Coupons.com. An award-winning journalist, she has a Bachelor’s degree in Journalism/Mass Communication from St. Bonaventure University.
Sourcebits is a global leader in mobile strategy, app design and development. Sourcebits works with companies of all sizes, from SAP, Cisco, IBM, Intel, Hershey’s, Adobe and Bank of America to innovative startups like Twitpic, Skyfire, Peel and Slingbox. Sourcebits has developed more than 500 mobile, web and cloud applications to deliver business results. Founded in 2006 and backed by Sequoia Capital and IDG, Sourcebits employs more than 300 people around the world.