In a crowded Chromebook market, how can Intel (and OEM partners like Acer) add differentiating value?
This is the question they brought to Sourcebits in September 2013 during our Innovation Strategy Workshop. Our team explored a variety of options before landing on a core problem to solve: getting data off devices and into the cloud (Google Drive) is clunky.
The Sourcebits-Intel-Acer team decided to create a one-touch process for Intel-powered Chromebooks that would migrate contacts, photos, music, videos, documents and other files from iPhones, Android phones, and/or Windows computers.
In November 2014, Intel launched Intel® Easy Migration - a suite of apps that makes it simple for anyone to convert from a traditional laptop/desktop to a Chromebook.
1 The user experience must be simple and intuitive.
2 All the content migrated must be private to the user.
3 All materials must adhere to Intel's brand guidelines.
4 Migration apps should work for all Intel-powered Chromebooks.
5 Support iOS, Android and Windows 8.
2 Levels of Intel Easy Migration
1 Quick Migration
For users who want a quick, light-weight migration of files and content.
- Photos up to 2048 x 2048 pixels migrate to Google+ photos and won't count towards the 100 GB of free storage on Google Drive. Larger image files migrate to Google Drive.
- Contacts from email accounts (Outlook, Hotmail); Contacts from iPhone & Android phones; Contacts migrate to Google Contacts and transfer all data fields. App makes it easy to identify the original source.
- Browser bookmarks (Android & Windows only)
2 Custom Migration
For users who want to migrate larger files and/or select specific content to transfer.
- Everything in Quick Migration
- Music (Android & Windows only)
- Videos up to 1080p and 15 minutes in duration migrate to Google+ photos and won't count towards free storage on Google Drive. Larger video files integrate to Google Drive.
- Documents (Android & Windows only)
Sourcebits conducted a one-day Innovation Strategy Workshop with representative from Intel and Acer to develop a software solution that would provide a consumer sales differentiator for Intel-powered Chromebooks to capture more of the market.
In addition to adhering to Intel's comprehensive visual brand guidelines, Sourcebits had to adjust each application's design to fit the pre-established native UI design practices to create an intuitive user experience.
Sourcebits built 4 applications - the primary Chrome Extension and then Android, iOS and Windows apps. Each platform required custom engineering solutions and an integration with the Chrome Extension.
Months before the November 2014 launch, Sourcebits provided a go-to-market launch plan focused on reaching consumers in 5 key markets.
Sourcebits designed and built the Intel Easy Migration webpage, including an FAQ. The team also created a one-sheet print-out, a multi-functional graphic and 3 app demo videos.
App Store Optimization
Our ASO expert provided app description recommendations, including target keywords, to improve the search discoverability of the Intel Easy Migration applications in their respective stores.
Creating Intel Easy Migration
Innovation Strategy Workshop
Nov 25, 2013
Design Begins with Basic Functionality Maps
April 28, 2014
Final Designs & Assets Delivered
May 5, 2014
iOS & Android - Beta Build Released
May 29, 2014
Launch Marketing Consultation
May 30, 2014
UAT Build Releases
June 12, 2014
Website Design Approval
Deliver Marketing Materials
Design & Engineering Notes
Design Requirement: All apps and marketing materials had to fit Intel's comprehensive brand guidelines.
Design requirement: Due to targeting a global consumer audience, we had to ensure the design was easy to understand on any device.
Design challenge: Sourcebits first identified the key native UI design differences for each platform. We then adjusted the app design on each platform to fit the native preferences. This requires many interactions to create an intuitive user experience.
Design element: (bar along bottom of the screen in iOS and Android) This contains two important elements of Intel's brand guidelines - the Intel logo and Die'namic Shape - as well as a large 'Next' button to guide the user through the process.
Design element: On relevant screens, the bottom bar also expands to show the user how much space they have on their Google Drive. The helpful feature updates in real time to reflect the storage requirements of content the user selects for migration.
Design challenge: displaying large amounts of photos and music files in a clear and beautiful way for easy selection. For iOS and Windows, Sourcebits made use of the native content pickers. For Android we created a custom solution featuring filters and search.
Engineering challenge and solution: The UI design for Windows Desktop App was Windows 8 theme based. To support the design, the engineering team had to build every control from scratch so the UI would render consistently across Windows 7, 8 and 8.1
Engineering solution: To give users the maximum value for their Google Drive storage, Sourcebits had to build a process of automatically storing pictures and videos to Google+ if they fit within the file size limits. All larger files automatically migrate to Google Drive.
From the concept creation workshop, through design and development of Easy Migration, to supporting our marketing efforts, Sourcebits has gone above and beyond to deliver excellence. The easiest move Intel made with this project was hiring the talented Sourcebits team.- John Tennant, Worldwide Director of Marketing