Analytics

Data matters. But do you have the right numbers to crunch, and will you run the right tests? Our mobile app analytics services help steer your product development in the right direction.

Good Data Drives Good Decisions

Analytics can give you actionable insights into every aspect of your app. We build robust data platforms, then dig deep to get the most valuable insights. Your gut instinct, killer idea or business need inspired you to create your mobile app. But optimizing it requires data-driven mobile app development. Start by setting up an analytics platform that answers tons of questions. Do your users just visit pages then bounce off? Where and when? What truly engages them to stay longer? Where do they go, and what do they do? Who are these users, and how did you acquire them? Sourcebits can help you test, measure, analyze and make business decisions backed by hard numbers.

The Right Analytics Can Help You

  • Evaluate user behavior
  • Provide financial insights
  • Analyze by segment and cohort
  • Measure user-acquisition performance
  • Optimize apps (A/B testing)
  • Support direct, customized user messaging
  • Identify hero moments for acquisition, retention, marketing
  • Support qualitative testing
  • Fine tune product enhancements

The Wrong Analytics Can Hurt You

If you’re building a new app, or need more insights for an existing one, this whitepaper shows you how to create a powerful data program that gives you the rich information you need. You'll learn: How to go beyond “spray and pray” event measurements for user behaviors and demographics. Click attribution tools for analyzing user acquisition and marketing efforts. Strategies to manage complicated financial data and deliver accurate reports. The benefits of segment and cohort analysis for product development. New opportunities for optimization through easy A/B testing. How to create customized user messages, based on data, to increase engagement.

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Learn From Your Users

Our usability testing provides actionable insights to improve and optimize your app's user experience. Discover what works, and what doesn’t. User actions speak louder than words. Through usability testing, we help you evaluate user behavior. We watch real people use your apps and we listen intently to what they say. We also pre-build data-capturing capabilities right into your app, from day 1. With a couple weeks of data from a statistically significant user group, we can provide a deep app analysis with strategic recommendations. Sourcebits delivers the information you need to make important decisions about your product.

Monetize & Optimize ROI

Financial performance analytics give you the right numbers to make the right decisions about your business model, product iterations, and ROI. Before we design a screen or write a line of code, we talk about your end goals. For consumer apps - that means monetization. It’s crucial for your business, and it's crucial for our planning. We’ll strategize business models (freemium, paid apps, in-app purchases, or simply brand-building) and evaluate opportunities. Our analytics for mobile applications then provides accurate financial reporting from the very beginning. Then we can optimize to drive user revenue, engagement, and loyalty.

Plan Your App's Future

The road ahead is paved in data. The right data. The kind that answers questions you didn't even know to ask, and offers insights that surprise you. V1 is just the beginning of a long road ahead. As you add new features and run new acquisition campaigns, you’ll get new users or re-engage with old ones. Our app analytics helps you maximize your audience. To us, the best data is specific and actionable. We provide qualitative and quantitative insights to make data the driver of your product planning decisions. You want to learn from your mistakes, to know what works and what doesn’t, to invest in the best opportunities. Let's tap in.

A/B Test for App Optimization

When you have a big enough audience, you need to optimize. Our A/B testing strategies runs UI elements trials in your app - on the fly. Do you know what your users want, or do you just ‘think’ you know? Our A/B testing can help explore your options - and then push the winner live without new app submissions or major development efforts. We can help you test for purchase price points, in-app messaging, value propositions, color options for buttons, placement of advertising, social media connections and more. Our mobile apps analytics mantra — be patient, keep testing, take action.

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